Price the result, not the word count
A 40-page ebook that helps someone negotiate a $5,000 raise is worth more than a 300-page novel. Ask: what is reaching this result worth to my reader, and how much time does my book save them?
Typical price ranges
- Amazon KDP: $2.99–$9.99 (the range that earns 70% royalties).
- Practical guides sold direct: often $9–$29.
- Professional or business playbooks: often $29–$99, especially with templates.
- Lead magnets: free, in exchange for an email address.
Match the price to the goal
- Want maximum reach? Price low or give it away.
- Want profit from the book itself? Price on value and sell direct.
- Want clients for a bigger offer? A low price or free book that leads to your coaching, course or service often earns the most overall.
Increase value with bundles
Offer tiers: the ebook alone, the ebook plus a workbook, and the ebook plus a workbook plus a short call or video. Many buyers pick the middle option, which lifts your average order value.
With 1MinEbook, a companion workbook is just another ebook in the Workbook format, created from the same topic.
Test, then raise
Start at a price you’re confident in, collect reviews and feedback, then raise it. It’s much easier to raise a price backed by happy readers than to defend a price nobody has tested.
Create the bundle, not just the book
Make the main ebook and a companion workbook from the same idea, then sell them as tiers.
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